Monica and I headed upcountry to Donner Summit the other day. Whenever possible, we take the old Lincoln Highway/Highway 40 route. It's slower-paced, and you get to see the small towns along the way. This is the "old-trading" post at Gold Run. I had not seen this photo before, but was familiar with the spot, as it's where the current Gold Run post office is located. This was the old Lincoln Highway before it became Highway 40 in 1928. Gold Run's history goes back to the gold rush era and hydraulic mining, which is how Gold Run made its fortune. When hydraulic gold mining was outlawed in the latter 19th Century, the town dwindled in size and importance.
Gold Discovery Centennial Celebration in Coloma, California filmed in 16 mm, 1948. Participant filmed vignettes of the 1948 centennial celebration of the discovery of gold. Scenes mostly in Coloma, CA with a couple snippets from Placerville CA. Parade floats, speakers, participants, spectators. Gold panning.
From the California State Archives. https://archive.org/details/caclmmgd_000010
A rare movie of people enjoying the beach below the old Cliff House. This is three years before the Great Earthquake and Fire. Other than the old Dutch windmill at Golden Gate Park, all the buildings pictured are gone.
One of our favorite drives is Auburn to Donner Lake via The Lincoln Highway. You can’t really travel all the way on The Lincoln, as much of it is bypassed, or has fallen into disrepair. We have mapped out what parts you can travel on, and what other alternatives will get you off the freeway. Sometimes freeway driving is the only way, but as soon as we can, we get off and travel on old Highway 40, which roughly follows The Lincoln.
The first incarnation of The Lincoln Highway often followed closely the old wagon roads and emigrant trails of the 19th Century. Where possible we have tried to map out historical markers pointing out these old trails, and actually mapping the trails so you can walk in the wagon ruts of our pioneers.
The entire trip from Auburn To Verdi, Nevada could be made in a day, but would require mostly driving without stopping much. We typically do the Auburn to Donner Lake, and back again in one day, with stops along the way! The section from Donner or Truckee to Verdi is a days worth fun, especially if you visit the town of Boca, which is a great ghost town to visit.
We mark the special historical spots with our logo (as seen above), so you can easily see them. When you “click” the logo either a photo or video explaining the significance of the location will pop up.
The maps are really best used on your portable media device, like a cell phone. The maps can be opened via Google Maps, showing you location and directions to the various places we visit. No longer do you have to figure out where you are on the map, and how to get to that place. It’s a boon for us history buffs!
We cannot make any guarantees as to the accuracy of this, or any map we produce. To the best of our knowledge they are up to date, and we change them as conditions warrant. Never the less, it’s up to you to decide whether to follow the map, or use your ‘gut instincts’ concerning these locations. We do not cross private property that’s marked, nor should you. Be respectful of the environment so these places and routes will stay open for us to explore.
The maps are located in our map section here.
California was the first state in the union to offer trademark protection, seven years before the federal government started! California began registering certain container brands in 1861, but trademark registration for all types of products began in 1863.
What’s fun about these old trademarks is how the promoted their brand. Here we see a trademark for “California Portable Lemonade" or “Sugar of Lemons”. We assume that when this product was trademarked in 1869 the idea of “portable lemonade” was a novel one. It’s basically just powdered lemon mixed with sugar, that when added to water make “lemonade”.
Besides the actual trademark filed, letters describing the item and fees paid, which apparently was done with a stamp to the tune of 5 cents.
With most all the trademark requests a formalized letter, such as the one above was included. “Know all men by these presents that we, Schroder Albrecht & Co. under an by virtue….” The language, and handwriting take us back to a time when neat handwriting was vital in getting your point accross.
There is often another part to the label, and here we see Schroder and Albrecht showing how, “the above two labels are (?) and secured around the box containing the California Portable Lemonade…” The label above tells us “The article is manufactured from the best white sugar and purified lemon juice and will retain it’s freshness in any climate.” The product was manufactured at 113 K Street, Sacramento.
Here is a view on Google Maps showing the location of “The Portable Lemonade Company” at 115 K Street. It was located in “Old Town Sacramento” right next to the present Evangeline’s Costumes.
Most all the trademark applications include a Notary Public seal, and signature.
The application includes another view of the “back side” of the label.
In ending their application for trademark the Portable Lemonade Co. they included these “directions” and a picture of a train in the mountains. I assume this was to show the “portable” nature of the product?
Trademarks from: California Secretary of State's Office, “Old Series Trademark No. 0147,” California State Archives Exhibits, accessed October 13, 2018, http://exhibits.sos.ca.gov/items/show/147.