garden

Don't panic, stay calm, and garden!

Working at the nursery the other day I had a chance encounter with a group of young people who work for a state run organization. They are learning about the garden and how to grow food. They have started seeds, and came by to learn about the compost tea we make. Afterward I was told that just the other day the powers to be told them they cannot have a garden this year, due to the drought. I guess they will just have to buy their food from the local grocery store. What kinds of lessons are these young people learning when they are told they can’t grow healthy, organic food to eat? I guess the thinking is, “conserve water buy relinquishing your ability to monitor it and use it wisely.” Instead we are supposed to go to the grocery store during a drought, and buy food that was grown by “professional” farmers who know how to use the very same water better?

 A friend and fellow nursery person Annie Hayes, of Annie’s Annuals in Richmond, penned a wonderful post titled, “Home Gardeners are NOT the problem.. Read it to learn why the garden is getting an unfair reputation for water waste during the drought. The garden, be it ornamental or edible, adds immensely to our lives. Our gardens can still produce and thrive during a drought. We just need to be more mindful this year about how the water is used. Gardens and gardeners are easy marks for scorn during our annual low water cycles. It’s so easy to point one's finger and say, “that garden should be allowed to die, or not even be planted this year”.

 Annie summed it up well with this, “If you don’t have a large lawn in a hot Summer area, YOU ARE NOT THE PROBLEM. If you’re growing a sensible mix of low and average water use plants YOU ARE NOT THE PROBLEM. Home gardeners who are growing healthful fruits and vegetables or flowers for joy, beauty, and to support and enjoy our birds, butterflies and bees ARE NOT THE PROBLEM. You don’t have to stop watering your beautiful plantings – just be smart about it.”

I offered to help the young people and the organization they work for learn how to still have that garden, while learning how to be good stewards of the water we are allotted.  Don’t let all those wonderful seedling plants die just because the bureaucracy in charge can’t see beyond “NO GARDEN”. Don’t send the message to these young people and others that we can’t be responsible enough to know how to handle our own health, and the ability to grow what we need to live.  Let's "teach our children well" during this drought. Panic and giving up are not an option.  At this time in our history, and at this place, we need to "get ourselves back to the garden"  more than ever. 

“I have come here to lose the smog

And I feel to be a cog in something turning

Well maybe it is just the time of year

Or maybe it's the time of man

I don't know who l am

But you know life is for learning

We are stardust

We are golden

And we've got to get ourselves

Back to the garden."

Woodstock

by Joni Mitchell, Woodstock

 

Use the garden as a refuge from the digital world

At  MindBodyGreen, 9 reasons Gardening is the Ultimate Mind Body Workout. "According to the Centers for Disease Control, gardening is compared to “moderate cardiovascular exercise.” Gardening 30 to 45 minutes a day can burn 150 to 300 calories. This isn't just standing there watering the flowers, but weeding, digging, hoeing, raking and planting. And there's nothing like being at one with nature to help create a calming, relaxed state of mind while you let go of the pressures and anxiety of everyday life."

The calories burned is a nice benefit, but for myself the real pleasure of gardening is in the mind and soul. We are all so connected and digitized these days that is becoming harder and harder to become "mindful". By "mindful" I mean living in the moment, and taking notice or the world your in. Not worrying about the future or past, but just being. The garden should be a refuge from all the buzz, a place where you can reconnect with nature.

Leave the phone in the house and use the garden entrance as a doorway to another world. A world where you can focus on the moment, and let your mind take a break. Plus, you will reap the rewards of fresh, delicious, healthy food. 

The natives are restless

24731In this case the natives are insects native to Africa, who have decided that California is the place they ought to be. The Bagrada Bug arrived in Southern California just 6 years ago and already had decides to move north. The experts were hoping the colder winters might kill them off, but they decided to hide in the top layers of soil during winter. Come spring they emerge to eat stuff like "cabbage, kale, cauliflower, Brussels sprouts and broccoli, but they don't appear to be picky eaters. They have been known to feed on a wide variety of garden vegetables in California, including green beans, cantaloupe, corn, peppers, potatoes, tomatoes and sunflower. Even landscape plants are not immune. Bagrada bugs have been found feeding on ornamental plants in the mustard family, like sweet alyssum, stock and candytuft."24851

From the comment section at The Yolo county extension service, "I am a Master Gardener in LA County, managing a vegetable garden in The City of Bell. Bagrada bug has massively taken over arugula and to a lesser degree, Kale. I tried soapy water spray and pinching but could not keep up with them. Now I vacuum these crops on an almost daily basis with a hand held dust buster. WOW! I get hundreds every day and it is pretty quick to do. I have ordered some stink bug traps and will bait them with alyssum. I think that between the two controls, I MAY be able to grow greens this fall without a huge infestation."  

Spring at last

Redbud in bloom at The Vineyard House, Coloma, Ca. On this first day of spring let’s enjoy the changing season. Here in northern California the sun is shining and hope springs eternal. At the nursery we are selling the cool season vegetable starts, flowers, seed starting trays, and lot’s of seed. The number one question this year from our customers is, are your seed free of GMO? Yes they are. I imagine most folks truly don’t understand GMO’s, but the term and “idea” certainly has caught their interest.

We are in drought here in California, and likely won’t see too much relief rain wise in the near future. Our rainy season is fast coming to a close, and after a few years of drier than expected weather, we will likely see more water restrictions. We are currently in a “Stage 2” water alert. The local water authorities are asking us to cut back 30% on our water usage. It’s doable, and an opportunity for us to teach and guide our customers.

I look forward to being a place where people can come to learn more about how to feed their families, and bring beauty into their lives. While the ornamental side of the business has shrunk over the last few years, the edible side had grown exponentially. We seem to be doing better than in years past, and the customer is engaged in their garden like never before.

So it’s it a positive note that stands above the rest this first day of spring. While there will be challenges going forward, we are entering a new age in horticulture. While not all is shinny and bright in the trades, I have never been happier, or more proud to be a nurseryman. Our goal here is to stay small as possible, while making the largest impact in our world. We can change our world more easily, one customer at a time.

Cheers to spring!

Who would want to start gardening after reading this?

The last time I was in England, 1979 There is a “Great British Garden Revival” going on! To help novice gardeners The Telegraph published some timely tips from The RHS (Royal Horticultural Society). It’s titled, “What to do in the garden in December”. Let’s get started looking at it from a novices point of view.

"Feed the birds! Although they benefit from having food put out for them all year round, birds need a high-fat boost to their diet during the winter. Feed regularly so they will not waste vital energy visiting your garden when there is nothing for them.”  It is a new garden so there is not much in it. I don’t want the birds to go hungry and die. Let's pick up some seed later. Next!

Wage war on aphids. Some species remain active in mild winters or on indoor plants. But most overwinter as eggs, often on dormant deciduous fruit trees and bushes. These can be treated with a plant oil winter wash (Growing Success Winter Tree Wash or Vitax Winter Tree Wash).” Good grief! I don’t want dying birds, and I hate war. What are aphids, and how does washing my trees do any good? They seem clean enough. Next!

Christmas trees, are now available. Choose from a cut, container-grown or containerised specimen. Those grown on in pots may only live for a few years – they are not naturally suited to permanent pot cultivation.” Specimens? That sounds like an unpleasant trip to the doctor. I wanted to buy a live Christmas tree to plant in my new garden, but if they only live a few years? I’ll just pick up a dying one at the supermarket. This gardening stuff sure is time consuming, and confusing. There’s more?

“If you want to move established deciduous trees and shrubs to another part of the garden, now is a good time. Choose a calm, dull day to help prevent roots from drying out.” I have to wait for a “dull day”? Why can’t I do it on a beautiful day? Deciduous? Next!

“Check recommended times for pruning trees, shrubs and climbers. Prune ornamental and edible grape vines, hornbeam, walnut and mulberry, and if necessary, maple and birch before Christmas to prevent bleeding from pruning cuts.” Before Christmas!?! How do I know if it's necessary to prune maples and birch? That does it. I am not going to spend a dull day, washing the trees, only to watch them bleed. Meanwhile the birds are falling to the ground because I forgot to feed them? Gardening with “specimens”? No thank you.  I wanted to participate, but this garden revival stuff sounds like a bunch of hard, miserable work. War? You know, my husband wants to pave over the front yard and be done with it. I wonder…

I am sure the folks at The RHS mean well, but if this is what is recommended to the public is it any wonder Britain needs a "garden revival”? I am not picking on The British, as we have the same issues here in The States. Perhaps we just need to quit being so helpful, and trying to include every last thing someone could do? Start with changing the horticultural terms like “containerized specimen”, bleeding trees”, “plant oil winter wash”, "deciduous", and “ornamental”. “Waging war” is a term best left at the garden gate. “Permanent pot cultivation”? Maybe people just wanted to grow a little pot during the summer, not permanently?  To encourage people into the garden, we need to look at how we describe what we do in the garden. Step back, and look at gardening from the novices point of view. Let’s not scare them away with war, specimens, and hungry birds.

 

Great British Garden Revival?

Shakespeare Garden

Did you hear about the new BBC series “Great British Garden Revival”?  Those of us in the garden businesses need to keep each other "cheered up" as we await spring, and a chance for the cash flow to start flowing our way again. So it's off to Britain where everyone in the business of gardening is talking about it! We will have to wait to see what the target audience "the public" thinks later.

The Guardian reports that “A new gardening TV show hit our screens last night, but what did Twitter make of it?” To The Internet! The Telegraph's Ed Cumming declared, “The series is hardly revolutionary, but there was plenty of sensible advice and lovely shots”.  Another Twitter user says, “So enjoyed half of #gardenrevival tonight. It was marred by bad practice and ill conceived dumbing down as are most gardening programmes.”  Everyone has an opinion and is willing to share it. If your interested you can follow the chatter on  Twitter at #gardenrevival.

It seems that even in Britain gardening is less popular than it was in the past. That's why the series is called "The Great British Garden Revival".  According to The BBC, "more and more front and back gardens are paved over - for development, for parking spaces, or because families don’t have the time or inclination to manage these spaces." The first show in the series dealt with "Wildflowers" and "Front Gardens". The wildflower segment seems to have helped "Seedball", a company that promotes, "a simple way to create beautiful native wildflower gardens & help wildlife too." Apparently "98 per cent of wild flower meadows in Britain have been lost". The next segment "Front Gardens", tells us that in" the past, our front gardens were highly valued and we used them to show off our gardening prowess, but sadly over time, front gardens have been paved over for parking and turned into a no-man’s land between the street and front door." Good luck!

As one person on Twitter expressed, “Thanks all for horti tweets this eve, had trouble keeping up w/ them all! At least #gardenrevival has got us all fired up again”. That's what I see as the greatest benefit of the series. It keeps those of us in the trades excited and talking during the off season. Really, I don't think a garden revival is in the cards for Britain, or here for that matter. There are just too many other things for people to do with their time and money. However, if those of us in the trades can reach the enthusiastic few through our passion and social media, it can make a difference. It should be enough to keep those of us still in business, in business. Seeing that passion expressed did put a bounce in my step this cold, bleak morning. As for TV shows about gardening? Not so sure, but we can always go to The Internet to find out.

Changes

img_1184.JPG What does a person interested in horticulture see these days when they look to the nursery trades for work? How different is it from the late 70’s when I stepped into the field? I know that when I began my journey on The San Francisco Peninsula independent nurseries dominated the landscape. There we’re no “box stores”. The only chain store completion was “K-Mart” and their hideous garden department.  We didn't even think of them as competition. The competition was independent in nature and included “Peters & Wilson” in Millbrae, “Burlingame Garden Center”, “Golden Nursery” in San Mateo, “Taylor Nursery” in Belmont,” Redwood City Nursery”, “Half Moon Bay Nursery”, and “Rogers Reynolds” Carriage Shop” in Menlo Park. I worked at “Christensen’s Nursery” in Belmont. Have I missed any?

If these places we’re competition, we didn't notice. There was camaraderie of sorts that even included meetings together with The Peninsula Chapter of The California Association of Nurserymen. There were also the meetings held by another trade group, the 49’er association, which is the precursor of today’s Master Nursery Association. There was no drug testing back in those days. I can’t even imagine where they would have found workers if they did. The meetings we attended we’re “quite the scene”. However most of us survived, even if the nurseries we worked at didn't. I believe all of the above named nurseries with the exception of Golden Nursery, Half Moon Bay Nursery, and Tyler’s are gone. I left for inland California in the late 80’s and have lived here since. What’s the scene like there now? Is it just as active, only different? Do most shop for garden supplies at Home Depot and Lowe’s now?

The bedding plant department was dominated with very young seedlings and cuttings sold in small “6 packs”. Rarely we’re they blooming. I remember when the first “jumbo packs” with blooming flowers arrived. Those we’re for the impulse buyers, while the more serious gardeners bought the younger plants.  Maybe it’s just my imagination, but it seemed these younger plants grew better, and bloomed longer?  Does anyone other than “Annie’s Annuals” still produce these younger, non- chemically treated bedding plants’ anymore? Seems so many now are treated chemically, and breed to bloom younger, so as to sell and ride in the trucking racks better.

There was no organic gardening department. I will say this is one area I am glad to see now. We sold stuff that has long ago been banned, and for good reason. There was really just no other option at the time. Rodale’s was the only publication I can remember promoting organic gardening. We lived and breathed Sunset Magazine. Our Saturday meetings included an advance notice from them on what they would be publishing that month. That way we could handle all the questions we would get concerning some article in the magazine.  Time magazine finally bought out the Lane family who had owned the publication for decades. Never was the same after that.

Monrovia Nursery was only located in Azuza, California. Their logo, which hung on every plant, was a man wearing a fedora, smoking a pipe. I would love to see if anyone still has one, or a picture of one. Customers would come in smoking pipes, cigars, or cigarettes. Shrubs and trees we’re gown in metal cans which we had to cut down the sides so they could be removed. “Would you like us to cut those cans open for you? Talk about a liability! I remember one customer cutting their hand and bleeding on the seat of their Bentley. We gave them a towel and band aid, and off they went. People didn't sue as often back then, or these things we’re handled out of court.

I don’t think things were better, or worse back then. It was just a different time and place. I do know we had lots of pride as nurserymen and women. Becoming a Certified Nurseryman was an honor, and at Christensen’s the uniforms we’re green and we had matching green pants. We looked like forest rangers, except for the long hair and ponytails on the guys. I thought we looked cool. I remember when we finally convinced our boss Jack Christensen to get with it, and allow us to wear shorts.

Never regretted my career choice.  It is an honorable profession, and one that is even more important these days.  I pretty much work by myself now, so interactions with fellow trades people is often only through The Internet. Since much of the above predates Silicon Valley, there is little recorded on The Internet concerning that general era in the nursery trade. I have connected with others after posting these history trips, so hence the purpose of my trip down memory lane today. It doesn't matter whether it was The Bay Area, or “across the pond” so to speak.  How has the trade changed since you first became involved?

 

Free yourself to think more clearly

Manzanita flowers The future of the garden and gardening is malleable and not a given. As such the future of the garden center, garden shop, or whatever we wish to call it is open to a myriad of possibilities. The old order seems to be dying, and a new one has yet to emerge. I suggest there is no one “new order” to arise, but many, many choices available.

It’s this change that frightens us. Will everyone shop only at box stores and their kind? Is the future of gardening businesses just to get bigger and bigger? We hear that one way to be successful in this field is to serve food, or coffee along with our plant offerings. Some stores have found success doing this, while others have not. We are also told that to be successful in this new world we must have attendant business attached to our business. How can we possibly appeal to the new generation of gardeners is we don’t offer more and more choices when they arrive at our store? How can we not offer free Wi-Fi or QR codes to scan? Will everyone simply buy online, leaving the physical store behind?

It’s so difficult to predict the future of gardening, and the gardening related businesses. Everything is possible, and without a guidepost we feel lost and unsure how to proceed. When I started in the business the path “seemed” clearer. Now it would seem we have so many different paths that can be followed. Which is the correct one that will lead to our ability to stay in business and thrive? There is no lack of well meaning people, publications, and organizations ready to help. Who do we listen to?

It seems that with The Internet the amount of information increases daily. You get what you focus on, and with so much “information” coming your way, how can you focus? My suggestion is to limit how much information you digest on any given day. You might think you’ll miss something important if you don’t receive all that information. What if the “future of gardening” is published and you’re the last to find out? Someone else will reap the benefits, and leave you in the dust.

I suggest that you turn off much if not most of that noise. I have cancelled most of my subscriptions to well meaning newsletters, and publications. Not that someone else won’t enjoy them and reap benefits. I find for myself, focusing on a much smaller diet of “positive news” makes a huge difference. There is so much negativity all around that it might seem impossible, but it’s not. This includes The Internet, which can be one of the biggest time sucks there is. Interestingly, when I turned off 90% of “The News” I found that my “online time” shrunk to about 10% of what I had been spending with it before. My outlook has improved and I don’t feel lost or left out. Pick your “trusted resources”, and turn off the others. You’ll free up your mind to focus on what’s really important. You won’t miss a thing and you just might discover the proper path for you follow.

Making gardening hip or cool?

  The view from our hood!

According to Ball Publishing, "The Berry Family of Nurseries (BFN) announces the launch of a line of products aimed at the urban dweller. Berry is teaming with internationally recognized landscape designer, author and garden personality Jaime Durie. The partnership is designed to engage the up and coming gardeners and gardeners to be."

In a You Tube interview Jamie say's, " “We’re going to make gardening hip again...and were going to make it fun.”  That's a pretty amazing feat for one man, and one nursery. I remember when we we're told Suzie Coelho (remember her?) was going to do that.  It might work a bit, but when you say "we are going to make gardening hip again...and we are going to make it fun" that's a lot to promise.

Gardening doesn't need to be made hip and fun.  What happens when people find out it's not always "fun" or decide some other hobby is more hip? They feel let down and less likely to return to gardening. Rather than trying to make gardening hip and fun, we should be focusing on the rewards we receive from gardening. Beauty, health, food to eat, and a connection to the earth.

 

California florists are an "endangered species"

According to Hoy Carman, professor emeritus at The Department of Agriculture and Resource Economics at UC Davis, the retail florist trade in California is an “endangered species”.  A recent report put out by Carman details the loss of both florist and nurseries in California, and mentions the trades are in for some "rather basic structural changes" going forward.

The report states that the number of florists peaked in 2008 with 6,427 before dropping 25% to 4,798 in 2011. Total sales by California florists plunged nearly two-thirds in just three years while the sales by nurseries also dropped by 25%, with a partial recovery in 2010 and 2011.

Interestingly although sales by California florists dropped sharply during the recession, the change in farm sales of floral products “was much less dramatic” according to Carman. He attributes that to the rise of supermarkets and other outlets selling floral products.

Just as we have talked about before, traditional garden centers and florists will continue to see competition from other less traditional sources.  Soon, most florists and many garden shops will be like the local book store, nowhere to be found.

IKEA, maker culture, and hydroponics

 

We talked earlier about How the Competition May be Hard to Spot. Food growing has taken on a life of its own and everybody has new ideas and techniques they want to talk about. Eliooo is a book which describes how to make a hydroponic system for growing food from parts bought at the local IKEA.

Two huge takeaways for me are, the explosive growth of the “maker culture”, or DIY (Do it yourself) movement and the mainstreaming of hydroponics. Oh, and one other takeaway. This is all done without the need of a local garden center. It’s only a matter of time before IKEA seize on this and start selling vegetable plants. They already sell house plants.

When we first started talking about selling hydroponics here in July of 2008 it was considered esoteric and something only marijuana growers used.  No more! It’s going main stream and the problem for many garden shops is the people who are really interested in this stuff often think of places like IKEA, or Home Depot before they think of the local garden center.

The other important trend going on here is the "maker culture". The author of Eliooo, Antonio Scarponi says he wants to show how to make this out of stuff you may already have, or can buy cheaply.  How will you stay relevant when you need to sell "stuff" and these projects are more about ideas. How can you spread ideas and still make enough to stay in business? It will involve a new way of thinking and valuing what we do as horticultural professionals.

Who are the 5%?

The view from our hood! So you realize that the world of garden retail is changing, and you need to change too. What should you do first? How about finding out who are your top 5% of customers. Who are the people who time and again shop your store, and then tell their friends about you? Maybe they have liked your Facebook page. Have you "liked" them back?

Businesses work so hard trying to get people to "like" their page, that they forget social media is about connecting. It's not a one way street where they like your page, and then sit back to receive the great news of your offerings. How are you helping them? By spamming them with sales offers, or pictures of the cats frolicking in the perennials?

Way too many in our garden businesses think it's all bout saturating the consumer 24/7 with their message. It's not!  Frankly, they don't care about your new line of plants. They care about what plants will live and thrive in their particular situation. How will you know their particular situation if your not paying attention to them? How many of your customers pages have you "liked" or "friend-ed"?

I hear from some in the trade who tell me that social media takes away from the important work of horticulture. The important work in horticulture these days is spreading the message.  The only way you can really get your message to spread these days is to have a "great message", and a group of people who will help you spread it. Likely that's the 5% of your customers that you need to know a bit better than you know them now.