An interesting moment on Twitter today when a garden media personality got excited about seeing a certain plant brand in their local Lowe's, and decided to Tweet their excitement. A couple of independent garden centers decided to Tweet their displeasure to the personality. You see, they also carry that particular brand of plants, and are not too happy about being left out of the marketing.
You will see more of this as smaller, locally owned garden centers realize that they have the ability to answer back. It's also going to get a whole lot harder for "media" people and branding companies to claim they want to support independent, locally owned business all the while promoting the box stores instead.