How will you compete with this?

We talked a couple of days ago about, "The Day Your Supplier Sells Direct to The Customer".  It was about the inevitability that some of our suppliers will sell direct to the public, rather than using the traditional  sales chain of wholesale, to retail, to the customer.

Four Winds Nursery is a great example of a company that has decided to sell direct to the customer, as well as the box stores, and the smaller indie garden centers. Four Winds grows and sells mostly citrus trees and have been around longer than I can remember. They we're at one time a indie garden shop supplier, then the headed into the box stores, and now they will sell directly to the end user!

The online section of their web page offers foil gift wrapping. They ship to most of the country, and also have "Citrus Zester" you can pick up in the kitchen department. What a great gift idea for friends or relatives back east. A dwarf lime tree for their mojitos! Spend over $120 and you even get a 10% discount. Wait, don't people want to drive over to your store, possibly find that citrus tree, and then figure out how to ship to their relatives? You think they will be happy to hear you say "we don't ship"? What a hassle when all they have to do is "click" buy and ship at The Four Winds Online Store.

There are only so many suppliers of citrus trees, so the  trees that Four Winds ships would have been the same trees in your nursery! What a win for the customer, and Four Winds.

Welcome to the future of garden retail.

"This is the most significant plant disease invasion into California in modern history"

California's citrus industry accounts for $2 billion in revenue. You would think a disease that threatens the industry would get more attention, yet this is the first I have heard about it. According to Yahoo news, "state bug detectives fanned across...suburban Los Angeles neighborhood Monday, vacuuming backyard trees with bug catchers, setting traps and taking tissue samples from citrus in a frantic effort to stop the spread of a deadly disease detected there last week."

According to the article, "the USDA confirmed on Friday what state agriculture officials had feared: Both a psyllid and the 8-foot, 8-year-old grafted lemon-pummelo tree where it was found March 22 in the Hacienda Heights suburb of Los Angeles County were infected with huanglongbing. The disease is 'citrus greening' which is transmitted by 'an infected psyllid.'  A psyllid is an insect that when feeding on a citrus leaf can transmit the disease from one tree to another. 'This is the most significant plant disease invasion into California in modern history,' said Ted Batkin of the Citrus Research Board."

Are you an organic gardener? State inspectors are fanning out across LA searching for the bug, and potentially infected tree's. If you have a infected tree the state will, "spray the tree with the pesticide TEMPO, a pyrethroid-type insecticide that lasts up to 30 days." Then they will remove the tree for destruction. "The state is asking the Office of Administrative Law for emergency authority ordering mandatory treatment all of the trees in the half-mile zone in an attempt to kill the psyllids and prevent the spread of the disease. County agriculture officials are working to educate homeowners by mailing out information prior to a community-wide meeting April 9".

I remember the early 80's living in The Bay Area, helicopters would fly over at night spraying Malathion in an attempt to eradicate The Mediterranean Fruit Fly. Ironically, the man who ordered the spraying then was Governor Jerry Brown, our current governor. Of course aerial spraying would be much more difficult to pull off in today's environment. So for now state inspectors are walking door to door hanging traps and inspecting trees. "In one 15-minute span on Monday CDFA trappers using vacuum-like devices collected 25 Asian citrus psyllids from a single backyard tree in the target area."

I think this would be a great opportunity for garden centers, nurseries, and garden bloggers.  Use the power of social media to inform, and help people understand the nature of this threat. With so much happening in the world stuff like this can "end up under the fold" so to speak.  As the Yahoo article say's, "the people of Los Angeles County need to realize how important this is. It's so common to have citrus in residential backyards, and nobody wants to see widespread losses there."

Here is a post I did awhile back on the original Washington Navel Orange Tree, which still lives in the middle of a busy thoroughfare in Riverside. That tree has sure seen a lot of changes in the 130 plus years of it's existence.