change

Horticulture is a trade for the future

8595593248_12635d52fa_o Spring has arrived here in the mountains of Northern California. The Redbuds have just finished blooming and the native Ceanothus are in full bloom. Customers have returned, and many are anxious to get the garden going. Thank goodness for our trade and our communities that people have taken such an interest in food production. It's a lifeline for some business that had depended on "ornamental" (plants that cannot be consumed) sales in the past.

In my opinion the trend towards bringing food production closer to the end user will intensify. The time will come when even city dwellers will have the option to rent an apartment in a building that, as part of the rental agreement  includes a supply of food grown in the building. We could see the roof utilized when the weather is appropriate,  and when it's not a floor dedicated to the production of food under lights. Who will operate and grow this food? The next generation of horticulturist.

It's a fantastic time to be involved in horticulture. That may sound odd given the number of closing garden centers and suppliers. Make no doubt that the trade is in the throes of huge change. We know that change often occurs during times of social and economic upheaval when the only choice is to "change or die".

It's a trade that's made for the future, once we "in the trade" see that things have changed and doing business the way we learned may not work in this new environment. We must be open to new ideas, as well as new definitions of what it means to be a "gardener". I think the plant businesses that will flourish will be those who recognize this, and not be held back by what we "think" a garden center should be. The key is to look at the change going on around us, and use it as an  opportunity for making things better.

Lose what doesn't work

Sutro bath ruins, San Francisco, CA What could you give up and not miss? Is there stuff or an attitude that could be dropped for something better? We have been doing this not only at home, but throughout our business. In the past garden centers we're the places you went for all things related to gardening. Now you can pick up some vegetable starts while shopping at Trader Joe's, pick up trees at Costco, and finish off with fertilizer bought online. Who needs a one stop garden center?

Lot's of garden shops have categories or departments that are relics from the past. Perhaps its that that  tool department that always needs dusting, or rose department that always needs pesticide applications? Don't even get me started on that gift department. Some stores do well with their gift department, and others do well with tools, but they might not be for you.

I find it useful to also ask regularly what department, item, or attitude could be discarded to the benefit of the company, and ourselves. We recently went paperless, and it's only made things easier. When we get invoices, business cards, or other papers we need to save they are scanned and stored digitally in "the cloud." I still have the information we need, but without the paper filling up filling cabinets and space. Gifts are another area that never worked for us, so we have no gift department! I don't miss dusting them at all.

It's harder for those of us that have been in the trade for awhile to discard what in the past was a given at a garden store.  What department, method, or attitude could you discard right now without hurting business? Better yet what could you discard and improve business? We added a hydroponic/ indoor garden department since it was a needed in our particular region of northern California. The customers have responded, and we live to do business another day! It took the place of an indoor area that in the past would have been used for gift items. Now we don't have to dust as often.

Ignore the trends and do what you love

Dog on beachAs the pace of change increases it often becomes difficult to "keep up". So much has changed in the gardening businesses that even veterans of the trade are having a hard time adjusting. I believe the key is to enjoy what you do right now. That's really the only way to stay sane in today's world. Milton Glaser is a 83 year old graphic designer most famous for the "I (Heart) NY" logo. Two things stood out for me in this article at coolhunting.com.  The first is about not following the trends.  He say's, "I don't follow any designers, it's not my character. I mean there are a lot of young, good practitioners. I actually should be more conscious of what's going on in the field but I've never used the field as my resource, I use history—and an awful lot of history I still don't understand".

The second concerns loving what you do, and ignoring the pace of change. "If you spend your life doing what you love, the speed at which the world goes on and changes around you is irrelevant."

Great advice. Ignore trends, and do what you love.