"In the TED-like talk titled Using Social Media To Cover For Lack Of Original Thought, speaker Cameron Hughes discusses how ideas are inefficient and today’s social media experts should never have to inject 'an ounce of effort' to be effective."
Yes, It's from the folks at The Onion, but as the first comment say's, "I work in social media and am now feeling slightly uncomfortable as this fantastic video is horribly close to the truth!"
Enjoy
http://www.youtube.com/watch?feature=player_embedded&v=CK62I-4cuSY