Helping our customers spread the word

I came across this post on e-newsletters at Katy’s “Getting to the Point Blog”. I thought it timely as I had been thinking about taking our twice monthly e-newsletter and making it a shorter version, but send it weekly.

What I take away from the post is the idea of a “story” with each e-newsletter. I think this “telling of a story” fits in perfectly with our goal of a starting and nurturing a conversation with the consumer. The small garden center can be a great story teller. Our everyday experiences are stories waiting to be told

Our customers have stories to tell too. How about putting the customer’s story in the newsletter? People love to read reviews and hear “stories” from other consumers about businesses. Sounds like a good way to actively involve the customer in “spreading the word”.