Interesting article by Steve Outing of "Editor and Publisher" about how he “believe(s) that the news companies that succeed in the future -- the ones that reverse the current newspaper industry malaise -- will be the ones that adopt audience interaction as a mantra.” He continues “The editor and/or publisher should have a blog, and use it to engage with and communicate with readers and advertisers. I don't mean fluffy blogs, either. If the top editor's blog reads like a press release, there's little point in having the blog.” Interesting stuff considering Kathy Jentz experience at the recent GWA, Garden Writers of America meeting, and Stuarts questions about "The UK Times" garden blog.