"The finest independent garden centers"?

Garden ElementsMy last post concerning the partnership between Master Nursery Garden Centers and True Value got the conversation going at our Retail Garden Center Group on Facebook. The question for current Master Nurseries. How do you feel about your private plant brand, Garden Elements being sold out of True Value hardware stores? IGC's (Independent Garden Centers) built the brand and are now going to have it sold through the local hardware store, which may have a location close to a current Master Nursery. Is "the ability to choose from among True Value Company’s 60,000+ warehouse-stocked products", worth it? At the Garden Elements Facebook Page a recent post say's, "Garden Elements the next big plant brand Only available at Master Nursery Garden Centers and now , new this year, Home & Garden Showplaces. The finest independent garden Centers." So a True Value Hardware by carrying "Garden Elements" from Master Nursery is now one of the "finest independent garden centers"?

Curious if this is looked at as a win-win situation, or is someone getting a bigger slice of pie than the other party?